This Privacy Notice explains how Ark & Ember LLC (“we,” “us,” or “our”) collects, uses, shares, and protects personal data when you use the Lumen Ruse website and related services (the “Service”).
1. Data controller
Ark & Ember LLC is the data controller for personal data collected through the Service. If you have questions about this Notice or your data rights, contact us at support@arkemberllc.com.
2. Information we collect
We collect the following categories of personal data:
- Account information: email address, display name, authentication provider identifier, and profile preferences.
- Usage data: puzzles viewed or attempted, solve times, hints used, streak counts, badges earned, and feature interactions.
- Device and log data: browser type, operating system, approximate location derived from IP address, referrer URLs, and server logs.
- Support data: messages you send to customer support, including any attachments.
- Payment data: we do not collect or store full payment card details. Payments are processed by Paddle, our Merchant of Record, and Paddle handles all payment information in accordance with its own privacy practices.
3. How we use your data
We use personal data for the following purposes:
- to create and manage your account and provide the Service;
- to track puzzle progress, streaks, statistics, and achievements;
- to operate leaderboards and light social features such as comments;
- to process Season Pass purchases and verify entitlements through Paddle;
- to maintain security, prevent fraud, and enforce our Terms;
- to respond to support requests and communicate service updates;
- to improve the Service and understand how users interact with it.
4. Legal basis for processing
We process personal data on the basis of: (a) performance of a contract with you, (b) compliance with legal obligations, (c) our legitimate interests in operating and improving the Service, and (d) your consent, where required (for example, for optional marketing communications or non-essential cookies).
5. How we share your data
We share personal data only with the following categories of recipients:
- Service providers: hosting, analytics, error reporting, customer support, and authentication providers that help us operate the Service.
- Merchant of Record: Paddle processes payments, subscription management, tax compliance, and invoicing on our behalf. You can review Paddle’s privacy practices at paddle.com/legal/privacy.
- Professional advisers: legal, accounting, and other advisers when necessary.
- Authorities: when required by law, regulation, or legal process.
We do not sell personal data to third parties.
6. Data retention
We retain personal data for as long as necessary to provide the Service, fulfill the purposes described in this Notice, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymize it.
7. Your rights
Depending on your location, you may have rights to access, correct, delete, restrict, or port your personal data, and to object to or withdraw consent for certain processing. To exercise these rights, contact us at support@arkemberllc.com. We will respond within one month, or as required by applicable law.
8. International transfers
We operate primarily in the United States. If you access the Service from outside the United States, your data may be transferred to and processed in the United States or other jurisdictions where our service providers operate. We use appropriate safeguards, such as standard contractual clauses, to protect personal data when transferred internationally.
9. Security
We implement reasonable technical and organizational measures to protect personal data, including encryption in transit, access controls, and regular review of our security practices. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Cookies and similar technologies
We use cookies and similar technologies to operate the Service, remember your preferences, authenticate you, and understand usage patterns. Essential cookies are required for the Service to function. Where permitted, we may also use analytics cookies to improve the Service. You can manage cookie preferences through your browser settings.
11. Children’s privacy
The Service is not directed to children under 13, and we do not knowingly collect personal data from children under 13. If you believe we have collected data from a child under 13, please contact us so we can delete it.
12. Changes to this Notice
We may update this Privacy Notice from time to time. We will post the revised Notice with an updated effective date and, for material changes, notify you through the Service or by email.
13. Contact us
Ark & Ember LLC
Email: support@arkemberllc.com
Effective date: August 24, 2026